Marketing /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio ; United Kingdom :
South-Western,
2010.
|
| Edition: | 15th International ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Item Description: | International ed. |
|---|---|
| Physical Description: | xxxi, 605 p., A-36, G-12, N-27, I-21 : ill. ; 28 cm. |
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 9780324834260 (pbk.) 0324834268 |