Pride, W. M., & Ferrell, O. C. (2010). Marketing (15th International ed.). South-Western.
Chicago Style (17. basım) AtıfPride, William M., ve O. C. Ferrell. Marketing. 15th International ed. Mason, Ohio ; United Kingdom: South-Western, 2010.
MLA (8th ed.) AtıfPride, William M., ve O. C. Ferrell. Marketing. 15th International ed. South-Western, 2010.
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