Citazione Stile APA (7a Edizione)

Pride, W. M., & Ferrell, O. C. (2010). Marketing (15th International ed.). South-Western.

Citazione stile Chigago Style (17a edizione)

Pride, William M., e O. C. Ferrell. Marketing. 15th International ed. Mason, Ohio ; United Kingdom: South-Western, 2010.

Citatione MLA (8a ed.)

Pride, William M., e O. C. Ferrell. Marketing. 15th International ed. South-Western, 2010.