Pride, W. M., & Ferrell, O. C. (2010). Marketing (15th International ed.). South-Western.
Style de citation Chicago (17e éd.)Pride, William M., et O. C. Ferrell. Marketing. 15th International ed. Mason, Ohio ; United Kingdom: South-Western, 2010.
Style de citation MLA (8e éd.)Pride, William M., et O. C. Ferrell. Marketing. 15th International ed. South-Western, 2010.
Attention : ces citations peuvent ne pas être correctes à 100%.