Cita APA (7a ed.)

Pride, W. M., & Ferrell, O. C. (2010). Marketing (15th International ed.). South-Western.

Cita Chicago Style (17a ed.)

Pride, William M., y O. C. Ferrell. Marketing. 15th International ed. Mason, Ohio ; United Kingdom: South-Western, 2010.

Cita MLA (8a ed.)

Pride, William M., y O. C. Ferrell. Marketing. 15th International ed. South-Western, 2010.