APA-Zitierstil (7. Ausg.)

Pride, W. M., & Ferrell, O. C. (2010). Marketing (15th International ed.). South-Western.

Chicago-Zitierstil (17. Ausg.)

Pride, William M., und O. C. Ferrell. Marketing. 15th International ed. Mason, Ohio ; United Kingdom: South-Western, 2010.

MLA-Zitierstil (8. Ausg.)

Pride, William M., und O. C. Ferrell. Marketing. 15th International ed. South-Western, 2010.