APA (7th ed.) Citation

Pride, W. M., & Ferrell, O. C. (2010). Marketing (15th International ed.). South-Western.

Chicago Style (17th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. 15th International ed. Mason, Ohio ; United Kingdom: South-Western, 2010.

MLA (8th ed.) Citation

Pride, William M., and O. C. Ferrell. Marketing. 15th International ed. South-Western, 2010.