000 01002nam a2200289 a 4500
001 15016567
008 090329s2008 njuab b 001 0 eng d
010 _a 2007039014
020 _a0132059584
020 _a9780132059589
020 _a9780131354210 (pbk.)
020 _a0131354213 (pbk.)
040 _aDLC
_cDLC
_dBAKER
_dBTCTA
_dYDXCP
_dC#P
_dBWX
_dUKM
_dNLGGC
_dDLC
_dBD-DhAAL
082 0 0 _a658.8/30285554
_222
100 1 _aBurns, Alvin C.
245 1 0 _aBasic marketing research :
_busing Microsoft Excel data analysis /
_cAlvin C. Burns, Ronald F. Bush.
250 _a2nd ed.
260 _aUpper Saddle River, N.J. :
_bPearson Prentice Hall,
_cc2008.
300 _axxix, 4-510 p. :
_bcol. ill., col. maps ;
_c26 cm.
504 _aIncludes bibliographical references (p. 489-498) and indexes.
650 0 _aMarketing research.
630 0 0 _aMicrosoft Excel (Computer file)
700 1 _aBush, Ronald F.
942 0 0 _02
999 _c9884
_d9884