000 00885nam a2200265 a 4500
999 _c9525
_d9525
001 13056488
008 090617r2004 mau 000 0 eng d
010 _a 2003100462
020 _a0070582343
020 _a0072536861(alk.paper)
020 _a0071214690 (international : alk.paper)
040 _aDLC
_cDLC
082 0 0 _a658.8342
_222
100 1 _aHawkins, Del I.
_932930
245 1 0 _aConsumer behavior :
_bbuilding marketing strategy /
_cDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 _a9th ed.
260 _aBoston, MA, ;
_aNew Delhi, :
_bMcGraw-Hill/Irwin,
_c2004.[Reprinted]
300 _axxvi, 790p. :
_bill. ;
_c25cm.
_e+ 1 CD ROM.
490 1 _aMcGraw-Hill/Irwin series in marketing
538 _aSystem requirements for accompying CD ROM.
650 0 _aConsumer behavior.
_932931
942 0 0 _04
_2ddc
_cBK