| 000 | 01542nam a22003738i 4500 | ||
|---|---|---|---|
| 001 | 43225 | ||
| 003 | BD-DhAAL | ||
| 005 | 20240922135910.0 | ||
| 008 | 240922t20232024njua b 001 0 eng | ||
| 010 | _a 2022044243 | ||
| 020 | _a9780137864898 | ||
| 020 | _a 9789357055215 | ||
| 040 |
_aDLC _beng _erda _cDLC _dBD-DhAAL |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K636 2022 |
| 082 | 0 | 0 |
_a658.8 _223 |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler ... [et al.]. |
| 250 | _aNineteenth Edition. | ||
| 264 | 1 |
_aHoboken, NJ; _aIndia : _bPearson India Education Pvt. Ltd., _c©2023[Second impression 2024]. |
|
| 300 |
_axxiv, 736 pages : _billustrations ; _c27 cm. |
||
| 500 | _aRevised edition of Principles of marketing, 2019. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"-- | ||
| 526 | _aPHR | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aPhymarcy. _956877 |
|
| 650 | 0 | _aPharmaceutical industry. | |
| 700 | 1 |
_aKotler, Philip, _eauthor. |
|
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.), _eauthor. |
|
| 700 | 1 |
_aBalasubramanian, Sridhar, _eauthor. _956884 |
|
| 700 | 1 |
_aAgnihotri, Parfulla Y. _eauthor. _956885 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c46862 _d46862 |
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