000 | 01614nam a22003738i 4500 | ||
---|---|---|---|
999 |
_c40570 _d40570 |
||
001 | 34434 | ||
003 | BD-DhAAL | ||
005 | 20190328144548.0 | ||
008 | 190328t2019 nyua b 001 0 eng | ||
010 | _a 2018000432 | ||
020 | _a9781138202344 (pbk.) | ||
020 | _a9781138202337 (hardback) | ||
020 | _z9781315474175 (ebook) | ||
040 |
_aDLC _beng _erda _cDLC _dBD-DhAAL |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415 _b.D867 2018 |
082 | 0 | 0 |
_a658.84 _223 |
100 | 1 |
_aDurand, Aurélia _930795 |
|
245 | 1 | 0 |
_aMarketing and globalization / _cAurélia Durand. |
260 |
_aNew York : _bRoutledge, _cc2019 |
||
263 | _a1806 | ||
300 |
_axxiii, 571 pages : _billustrations ; _c23 cm |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aGlobalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing. | |
526 | _aAAL | ||
650 | 0 |
_aMarketing. _930796 |
|
650 | 0 |
_aMarketing _xTechnological innovations. _930797 |
|
650 | 0 |
_aInternet marketing. _930798 |
|
650 | 0 |
_aGlobalization _xEconomic aspects. _930799 |
|
852 |
_aAyesha Abed Library _cGeneral Stacks |
||
942 |
_2ddc _cBK |