000			01665nam a2200265 a 4500
001			3868
003			BD-DhAAL
005			20150304123553.0
008			150304s1996 vtua d 000 0 eng
010			_a96013151
020			_a056607611X
020			_a0470237333
040			_aTOC _beng _cTOC _dTOC _dBD-DhAAL
050	0	0	_aHF5415.2 _b.K627 1996
082	0	0	_a658.8/3/03 _220
100	1		_aKoschnick, Wolfgang J., _d1942- _99070
245	1	0	_aDictionary of social and market research / _cWolfgang J. Koschnick.
260			_aHampshire, England ; _aBrookfield, VT : _bGower, _cc1996.
300			_av, 416 p. : _bill. ; _c24 cm.
520			_aAnyone working in the worlds of social or market research is faced with a daunting plethora of special terms, techniques and jargon covering everything from statistical methods through to specialized advertising and social science terminology. The Dictionary of Social and Market Research has been compiled to provide academics, researchers and professionals with an exhaustive reference work containing definitions for, and explanations of, terms, techniques and concepts from all areas of social and market research. Entries have been selected on the basis of their value in answering questions arising from both the theory and practice of social and market research. The 2,500 entries in Dictionary of Social and Market Research therefore provide an invaluable reference to the terminology that is increasingly encountered in these complex and specialized fields.
650		0	_aMarketing research _xDictionaries. _99071
650		0	_aSocial sciences _xResearch _xDictionaries. _99072
942			_2ddc _cBK
999			_c33886 _d33886