000 01467nam a2200289 a 4500
999 _c198
_d198
001 14984
003 BD-DhAAL
008 090415r20032002njua b 001 0 eng d
010 _a 2001021949
020 _a8120322215
040 _aDLC
_cDLC
_dDLC
_dBD-DhAAL
082 0 0 _a658.8342
_221
100 1 _aKardes, Frank R.
_941435
245 1 0 _aConsumer behavior and managerial decision making /
_cFrank R. Kardes.
250 _aSecond edition
260 _aUpper Saddle River, N.J. :
_bPrentice Hall;New Delhi,
_cc2002 (reprinted 2003).
300 _axviii, 457 pages :
_billustrations ;
_c25 cm.
504 _aIncludes bibliographical references (pages 417-439) and indexes.
650 0 _aConsumer behavior.
_941436
650 0 _aDecision making.
_941437
852 _aAyesha Abed Library
_cGeneral Stacks
942 _2ddc
_cBK