000 00966nam a2200253 a 4500
001 14075789
008 090621s2006 nyu b 001 0 eng d
010 _a 2005052642
020 _a027369510X pbk.
020 _a9780273695103
040 _aDLC
_cDLC
082 0 0 _a658/.3
_222
100 1 _aMcGivern, Yvonne.
245 1 4 _aThe practice of market and social research :
_ban introduction /
_cYvonne McGivern.
250 _a2nd ed.
260 _aNew York :
_bFinancial Times Prentice Hall,
_c2006.
300 _axx, 553 p. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research
_xMethodology.
650 0 _aSocial sciences
_xResearch
_xMethodology.
999 _c1791
_d1791
952 _w2009-06-29
_p3010015938
_r2011-06-21
_40
_00
_bBRACUL
_m2
_10
_o658/.3 MCG 2006
_d2009-06-29
_q2012-04-03
_t1
_70
_cGEN
_2ddc
_yBK
_s2011-06-21
_l1
_aBRACUL