| 000 | 00781nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 4035135 | ||
| 008 | 090621s1999 njua b 001 0 eng d | ||
| 010 | _a 98038880 | ||
| 020 | _a0130131628 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a658.8/3 _221 |
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. |
| 250 | _a3rd ed.(International edition) | ||
| 260 |
_aUpper Saddle River, NJ : _bPrentice Hall, _cc1999. |
||
| 300 |
_axxxv, 763, [61] p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. N1-N34) and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 942 | 0 | 0 | _03 |
| 999 |
_c1787 _d1787 |
||