| 000 | 01078nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 11920928 | ||
| 008 | 090618s2001 ohua b 001 0 eng d | ||
| 010 | _a 00026225 | ||
| 020 | _a0324022034 (hardcover) | ||
| 020 | _a9812403663 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aMarketing management / _cMichael R. Czinkota, Masaaki Kotabe. |
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati : _bSouth-Western College Pub., _cc2001. |
||
| 300 |
_axxv, 598 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aKotabe, Masaaki. | |
| 999 |
_c1772 _d1772 |
||
| 952 |
_w2009-06-29 _p3010009177 _r2009-06-29 _40 _00 _bBRACUL _10 _o658.8 CZI _d2009-06-29 _t1 _70 _cGEN _2ddc _yBK _aBRACUL |
||
| 952 |
_p3010009178 _40 _00 _bBRACUL _10 _o658.8 CZI _d2011-07-09 _t2 _70 _cGEN _2ddc _yBK _aBRACUL |
||