000 | 00998nam a2200265 a 4500 | ||
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999 |
_c1765 _d1765 |
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001 | 12234 | ||
003 | BD-DhAAL | ||
008 | 090618s1996 iluab b 001 0 eng d | ||
010 | _a 95034965 | ||
020 | _a0256139903 | ||
020 | _a0256206872 | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
||
082 | 0 | 0 |
_a658.8 _220 |
100 | 1 |
_aPerreault, William D. _941451 |
|
245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
250 | _aTwelve edition | ||
260 |
_aChicago : _bIrwin, _cc1996. |
||
300 |
_a1 v. (various pagings) : _bcolor illustrations, color maps ; _c27 cm. |
||
490 | 1 | _aThe Irwin series in marketing | |
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. _941452 |
|
700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _941453 |
|
942 |
_2ddc _cBK |