000			01597nam a2200325 a 4500
001			13079884
008			090622r2004 njua b 001 0 eng d
010			_a 2003043373
020			_a8120324501
020			_a0131405462
040			_aDLC _cDLC
082	0	0	_a659.1 _221
100	1		_aClow, Kenneth E.
245	1	0	_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack.
246	3		_aIntegrated advertising, promotion, and marketing communications
250			_a2nd ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2004.[Reprinted]
300			_axxvii, 538 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aAdvertising.
700	1		_aBaack, Donald.
999			_c1550 _d1550
952			_w2009-06-28 _p3010015007 _r2009-06-28 _40 _00 _bBRACUL _10 _o659.1 CLO 2004 _d2009-06-28 _t1 _70 _cGEN _2ddc _yBK _aBRACUL
952			_p3010015004 _40 _00 _bBRACUL _10 _o659.1 CLO 2004 _d2010-06-23 _t2 _70 _cGEN _2ddc _yBK _aBRACUL
952			_p3010015006 _40 _00 _bBRACUL _10 _o659.1 CLO 2004 _d2010-10-25 _t3 _70 _cGEN _2ddc _yBK _aBRACUL
952			_p3010015003 _40 _00 _bBRACUL _10 _o659.1 CLO 2004 _d2011-09-18 _t4 _70 _cGEN _2ddc _yBK _aBRACUL
952			_p3010015005 _40 _00 _bBRACUL _10 _o659.1 CLO 2004 _d2011-09-18 _t5 _70 _cGEN _2ddc _yBK _aBRACUL