000			01465nam a2200289 i 4500
001			27844
003			BD-DhAAL
005			20140119153747.0
008			190114t20142014maua b 001 0 eng
010			_a 2013010934
020			_a9780132953443
020			_a0132953447
040			_aDLC _beng _cDLC _erda _dDLC _dBD-DhAAL
050	0	0	_aHF5415.1265 _b.S774 2014
082	0	0	_a658.8/72 _223
100	1		_aStrauss, Judy. _93730
245	1	0	_aE-marketing / _cJudy Strauss, Associate Professor of Marketing, University of Nevada, Reno, Raymond Frost, Professor of Management Information Systems, Ohio University.
250			_a7th ed.
260			_aBoston : _bPearson, _c2014
300			_axvi, 480 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 462-469) and index.
505	0		_aPast, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.
650		0	_aInternet marketing. _92189
700	1		_aFrost, Raymond. _93731
942			_2ddc _cBK
999			_c14141 _d14141