000 01362nam a2200277 a 4500
999 _c114
_d114
001 9165
003 BD-DhAAL
008 090408r2002 ii a b 001 0 eng d
010 _a 70172964
020 _a8185386161
040 _aDLC
_cDLC
_dDLC
_dBD-DhAAL
082 0 0 _a658.83
_221
100 1 _aBoyd, Harper W.
_941286
245 0 0 _aMarketing research; text and cases /
_cHarper W. Boyd, Ralph Westfall.
250 _aSeventh edition
260 _aHomewood, Ill.,
_bR. D. Irwin;
_aDelhi:
_bA.I.T.B.S
_c2002 (reprinted).
300 _axv, 816 pages :
_billustrations ;
_c24 cm.
504 _aIncludes bibliographical references.
650 0 _aMarketing research.
_941287
700 1 _aWestfall, Ralph L.
_941288
942 _2ddc
_cBK