000 | 01341nam a2200265 a 4500 | ||
---|---|---|---|
001 | 15982263 | ||
008 | 091113s2010 njua b 001 0 eng d | ||
010 | _a 2009047256 | ||
020 | _a9780470537190 (cloth) | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
||
050 | 0 | 0 |
_aHF5415.1265 _b.F678 2010 |
082 | 0 | 0 |
_a658.8/72 _222 |
100 | 1 |
_aFox, Vanessa, _d1972- |
|
245 | 1 | 0 |
_aMarketing in the age of Google : _ba non-technical guide to search engine strategy / _cVanessa Fox. |
260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2010. |
||
300 |
_axiv, 242 p. _bill.; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aHow search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google. | |
650 | 0 | _aInternet marketing. | |
650 | 0 | _aInternet searching. | |
650 | 0 | _aWeb search engines. | |
942 | 0 | 0 | _01 |
999 |
_c10466 _d10466 |