000 | 01923nam a2200337 a 4500 | ||
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001 | 13922539 | ||
008 | 100206t20092006njua b 001 0 eng d | ||
010 | _a 2005047639 | ||
020 | _a9788131714140 | ||
020 | _a0131465600 | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
||
042 | _apcc | ||
082 | 0 | 0 |
_a659.1 _222 |
100 | 1 |
_aWells, William, _d1926- |
|
245 | 1 | 0 |
_aAdvertising : _bprinciples & practice / _cWilliam Wells, Sandra Moriarty, John Burnett. |
246 | 3 | _aAdvertising : principles and practice | |
250 | _a7th ed. | ||
260 |
_aUpper Saddle River, N.J. ; _aNew Delhi : _bPearson/Prentice Hall, _cc2006 [impression 2009]. |
||
300 |
_axxxi, 592 p. ; _bcol. ill. ; _c29 cm. |
||
504 | _aIncludes bibliographical references (p. 575-580) and index. | ||
650 | 0 | _aAdvertising. | |
700 | 1 |
_aBurnett, John, _d1944- |
|
700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
999 |
_c10430 _d10430 |
||
952 |
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952 |
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