| 000 | 01516nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 2560903 | ||
| 008 | 110123s2006 njua b 001 0 eng d | ||
| 010 | _a 95025901 | ||
| 020 | _a0133057151 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
||
| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 | _aBatra, Rajeev. | |
| 245 | 1 | 0 |
_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker. |
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall ; _aNew Delhi : _bPearson, _cc2006. |
||
| 300 |
_a768 p. : _bill. ; _c25 cm. |
||
| 500 | _aAaker's name appears first on 4th ed. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising _xManagement |
|
| 700 | 1 |
_aMyers, John G., _d1933- |
|
| 700 | 1 | _aAaker, David A. | |
| 999 |
_c10371 _d10371 |
||
| 952 |
_p3010021823 _40 _eDevelopment Book Agency _00 _bBRACUL _10 _o659.1 BAT _d2011-01-23 _t1 _70 _cGEN _2ddc _g875 tk. _yBK _aBRACUL |
||
| 952 |
_p3010021822 _40 _eDevelopment Book Agency _00 _bBRACUL _10 _o659.1 BAT _d2011-01-23 _t2 _70 _cGEN _2ddc _g875 tk. _yBK _aBRACUL |
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| 952 |
_w2011-01-23 _p3010021824 _r2011-04-18 _40 _eDevelopment Book Agency _00 _bBRACUL _m10 _10 _o659.1 BAT _d2011-01-23 _t3 _70 _cGEN _2ddc _g875.00 _yBK _s2011-02-15 _l1 _aBRACUL |
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| 952 |
_p3010021825 _40 _eDevelopment Book Agency _00 _bBRACUL _10 _o659.1 BAT _d2011-01-23 _t4 _70 _cGEN _2ddc _g875 tk. _yBK _aBRACUL |
||