| 000 | 00849nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 15418680 | ||
| 008 | 110111s2010 ohua b 001 0 eng d | ||
| 010 | _a 2008935587 | ||
| 020 | _a9780324828085 | ||
| 020 | _a9780324582031 (student edition) | ||
| 020 | _a032458203X (student edition) | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhAAL |
||
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aKurtz, David L. | |
| 245 | 1 | 0 |
_aPrinciples of Contemporary marketing / _cDavid L. Kurtz. |
| 250 | _a14th ed. | ||
| 260 |
_aAustralia : _bMason, OH : _bSouth-Western Cengage Learning, _cc2010. |
||
| 300 |
_a1 v. (various pagings) : _bill. ; _c29 cm. |
||
| 500 | _aAt head of title: Boone&Kurtz. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 942 | 0 | 0 | _03 |
| 999 |
_c10331 _d10331 |
||