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Basic marketing : a global-managerial approach / William D. Perreault, Jr,E. Jerome McCarthy. by
- Perreault, William D
- McCarthy, E. Jerome (Edmund Jerome)
Series: The Irwin series in marketing
Edition: Twelve edition
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 PER.
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Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz. by
- McCarthy, E. Jerome (Edmund Jerome)
- Brogowicz, Andrew A
Edition: 7th ed.
Publication details: Homewood, Ill. : R.D. Irwin, 1981
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 MCC.
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International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. by
- Onkvisit, Sak
- Shaw, John J
Edition: 3rd ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c1997.[Reprinted]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.848 ONK.
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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. by
- Pride, William M
- Ferrell, O. C
- Piercy, Nigel
Edition: Tenth edition (Indian)
Publication details: AIPD : India, 2000
Availability: Items available for loan: Ayesha Abed Library (4)Call number: 658.8 PRI, ... Savar Campus Library (2)Call number: 658.8 PRI, ...
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Marketing management / Philip Kotler, Kevin Keller. by
- Kotler, Philip
- Keller, Kevin Lane, 1956-
Edition: Thirteen edition
Publication details: New Delhi : Prentice Hall of India Private Limited, c2009
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 KOT. Items available for reference: Ayesha Abed Library: Not for loan (1)Call number: 658.8 KOT. Not available: Ayesha Abed Library: Lost (1).
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Marketing management / Philip Kotler. by Series:
Edition: Millennium ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2000.[Reprinted 2002]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 KOT.
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Marketing management / Philip Kotler. by
Edition: 11th ed.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.8 KOT, ... Not available: Ayesha Abed Library: Checked out (1). Ayesha Abed Library: Damaged (2).
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Marketing management / Philip Kotler, Kevin Keller. by
- Kotler, Philip
- Keller, Kevin Lane, 1956-
Edition: Twelfth ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2006 [Reprinted]
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.8 KOT, ... Not available: Ayesha Abed Library: Checked out (1). Ayesha Abed Library: Lost (1).
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Marketing management and strategy / Peter Doyle and Phil Stern. by
- Doyle, Peter, 1943 June 23-2003
- Stern, Phil, 1954-
Edition: 4th ed.
Publication details: New York : Financial Times Prentice Hall, 2006
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.8 DOY, ...
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Marketing public health : strategies to promote social change / Michael Siegel and Lynne Doner. by
- Siegel, Michael, M.D
- Doner, Lynne
Edition: 2nd edition
Publication details: Sudbury, Mass. : Jones and Bartlett Publishers, c2007
Availability: Not available: Ayesha Abed Library: Lost (1).
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Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: Fifth edition
Publication details: New Delhi: Prentice Hall of India Private Limited, c2007
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.83 MAL. Items available for reference: Ayesha Abed Library: Not For Loan (1)Call number: 658.83 MAL. Not available: Ayesha Abed Library: Checked out (1). Ayesha Abed Library: Lost (1).
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Marketing research; text and cases / Harper W. Boyd, Ralph Westfall. by
- Boyd, Harper W
- Westfall, Ralph L
Edition: Seventh edition
Publication details: Homewood, Ill., Delhi: R. D. Irwin; A.I.T.B.S 2002 (reprinted)
Availability: Items available for loan: Ayesha Abed Library (4)Call number: 658.83 BOY, ...
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Operation flood : an appraisal of current Indian dairy policy / Shanti George. by
Publication details: Delhi ; New York : Oxford University Press, 1985
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 338.1770954 GEO.
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Principles of marketing / Philip Kotler, Gary Armstrong. by
- Kotler, Philip
- Armstrong, Gary (Gary M.)
Edition: 12th ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2008
Availability: Not available: Ayesha Abed Library: Checked out (1). Ayesha Abed Library: Lost (1).
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Principles of marketing / by Jay Diamond and Gerald Pintel. by
- Diamond, Jay
- Pintel, Gerald [joint author.]
Publication details: Englewood Cliffs, N.J., Prentice-Hall, 1972
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 DIA.
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Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. by
- Mentzer, John T
- Moon, Mark A, 1955-
Edition: Second edition
Publication details: Thousand Oaks, Calif. ; New Delhi: Sage Publications, c2005
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.818 MEN.
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Strategic marketing / David W. Cravens, Nigel F. Piercy. by
- Cravens, David W
- Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: Seventh edition
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Not available: Ayesha Abed Library: Damaged (6).
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Strategic marketing management / David A. Aaker. by
Edition: Fifth edition
Publication details: Hoboken, NJ : John Wiley, c2005
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 AAK.
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Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / Edward L. Hester. by Series: A Wiley small business edition
Publication details: New York : Wiley, c1996
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.83 HES. Not available: Ayesha Abed Library: Lost (1).
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