Marketing management

This list contains 4 titles

Basic marketing : a global-managerial approach / William D. Perreault, Jr,E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: The Irwin series in marketing
Edition: Twelve edition
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 PER.
Marketing management / Philip Kotler. by
  • Kotler, Philip
Series:
Edition: Millennium ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2000.[Reprinted 2002]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 KOT.
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. by
  • Mentzer, John T
  • Moon, Mark A, 1955-
Edition: Second edition
Publication details: Thousand Oaks, Calif. ; New Delhi: Sage Publications, c2005
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.818 MEN.
Tags:
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: Seventh edition
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Not available: Ayesha Abed Library: Damaged (6).