Amazon cover image
Image from Amazon.com

Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur.

By: Series: Wiley and SAS business seriesPublication details: Hoboken, N.J. : John Wiley & Sons, c2007.Description: xiii, 346 p. : ill. ; 24 cmISBN:
  • 9780470125427 (cloth)
  • 047012542X (cloth)
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.126 .L47 2007
Contents:
Profit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.872 LES (Browse shelf(Opens below)) 2 Available 3010030117
Book Book Savar Campus Library General Stacks Savar Campus Library General Stacks 658.872 LES (Browse shelf(Opens below)) 1 Available 3020007603
Total holds: 0

Includes index.

Profit and loss fundamentals -- Profit and loss component details -- Managing the P&L -- Measuring marketing effectiveness -- Measuring return on investment -- Marketing financials -- Improving response : modeling and analytics -- Creating a marketing financials worksheet -- Relevant marketing automation information -- Financial and marketing information integration -- Marketing customer information -- Data acquisition, storage, and retrieval -- Data warehouse hardware and software configuration -- Making information useful : access, delivery, and organization -- Information map -- Using information -- Response testing -- Modeling -- Optimizing contact strategy -- Strategic marketing.

There are no comments on this title.

to post a comment.
Share