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1.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: Seventh edition
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Not available: Ayesha Abed Library: Damaged (6).

2.
International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series:
Edition: 11th ed.
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.848 CAT, ... Not available: Ayesha Abed Library: Lost (1).

3.
International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series:
Edition: Twelve edition
Publication details: Boston, ; New Delhi : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Ayesha Abed Library (5)Call number: 658.848 CAT, ... Not available: Ayesha Abed Library: Lost (1).

4.
Management of a sales force / Rosann L.Spiro. by
  • Spiro, Rosann L
  • Stanton, William J
  • Rich, Gregory A
Series:
Edition: 11th ed.
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.81 SPI.

5.
Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]. by
  • Boyd, Harper W
  • Walker, Orville C
  • Mullins, John
  • Larreche, Jean-Claude
Series:
Edition: 4th ed.
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 BOY.

6.
Management of development : growth with equity / edited by Abdur Rab. by
  • Rab, Abdur
  • Association of Management Development Institutions in South Asia
Series: McGraw-Hill/Irwin series in marketing
Publication details: New Delhi :|bExcel Books, c1998
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 338.90954 MAN.

7.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by
  • Hawkins, Del I
Series:
Edition: 9th ed.
Publication details: Boston, MA, ; New Delhi, : McGraw-Hill/Irwin, 2004.[Reprinted]
Availability: Items available for loan: Ayesha Abed Library (6)Call number: 658.834 HAW, ... Not available: Ayesha Abed Library: Damaged (1).

8.
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by
  • Rayport, Jeffrey F
  • Jaworski, Bernard J
Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Publication details: Boston : McGraw-Hill Irwin MarketspaceU, c2004 [reprinted 2010, 2011]
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.84 RAY, ... Institute of Governance Studies (2)Call number: 658.84 RAY, ...

9.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.8 PER.

10.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Publication details: Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]
Availability: Items available for loan: Centre for Entrepreneurship Development (CED) (1)Call number: 658.802 CRA.

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