Amazon cover image
Image from Amazon.com

Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

By: Contributor(s): Series: Marketing series (London, England)Publication details: Oxford, England : Butterworth-Heinemann, ; New Delhi, : Viva Books Private Ltd. 1999.[Reprinted]Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN:
  • 8176490709
  • 075062244X (pbk.)
Subject(s): DDC classification:
  • 658.8 21
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.8 WIL (Browse shelf(Opens below)) 1 Available 3010011792
Total holds: 0

Includes bibliography (p. 791-811) and index.

There are no comments on this title.

to post a comment.
Share