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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
  • Purani, Keyoor
Edition: 7th ed. (special indian edition).
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; New Delhi : Tata McGraw-Hill Irwin, c2010
Availability: Items available for loan: Ayesha Abed Library (9)Call number: 659.1 BEL, ...
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch and Keyoor Purani. by
  • Belch, George E. (George Edward), 1951- [author.]
  • Belch, Michael A [author.]
  • Purani, Keyoor
Edition: Twelfth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Juvenile;
Publication details: New York : McGraw-Hill Education, 2021
Availability: Items available for loan: Ayesha Abed Library (8)Call number: 659.1 BEL, ...

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