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1.
Customer centricity : focus on the right customers for strategic advantage / Peter Fader. by
  • Fader, Peter
Series: Wharton executive essentials
Edition: 2nd ed.
Publication details: Philadelphia, Pa. : Wharton Digital Press, c2012
Online access:
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.812 FAD. Not available: Ayesha Abed Library: Lost (1).

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2.
Global brand power : leveraging branding for long-term growth / Barbara E. Kahn. by
  • Kahn, Barbara E
Series: Wharton Executive Essentials
Publication details: Philadelphia : Wharton Digital Press, c2013
Online access:
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.827 KHA, ...
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