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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.8 GUI.

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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
  • Madden, Thomas J
Series: McGraw-Hill series in marketing
Edition: 6th ed.
Publication details: New York : McGraw-Hill Companies, c1997
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.8 GUI.

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