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The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers.

By: Contributor(s): Publication details: New York : Currency Doubleday, 1997, c1996.Edition: 1st Currency pbk. edDescription: xxxii, 429 p. : ill. ; 19 cmISBN:
  • 0385485662 (pbk.) :
Other title:
  • Building relationships one customer at a time
Subject(s): DDC classification:
  • 658.812 20
LOC classification:
  • HF5415.127 .P47 1997
Contents:
Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Savar Campus Library General Stacks Savar Campus Library General Stacks 658.812 PEP (Browse shelf(Opens below)) 1 Available 3020004557
Total holds: 0

"A Currency paperback"--T.p. verso.

Originally published by Currency Doubleday in 1993.

Includes bibliographical references (p. [382]-418) and index.

Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed.

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