Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.
Material type: TextPublication details: Oxford : Oxford University Press, c2012.Description: xv, 387 p. : ill. ; 24 cmISBN:- 9780199587407 (hbk.)
- 9780199655854
- 019958740X (hbk.)
- 658.827 22
- HF5415.1255 .H65 2010
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book | Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 HOL (Browse shelf(Opens below)) | 1 | Available | 3010027593 |
Total holds: 0
Includes bibliographical references and index.
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