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Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.

By: Publication details: New York, NY : Routledge, c2018Description: xix, 230 pages : illustrations ; 23 cmISBN:
  • 9781138695443 (pbk)
  • 9781138695436 (hbk)
Subject(s): DDC classification:
  • 659.144 23
LOC classification:
  • HF6146.I58 J87 2017
Contents:
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 659.144 JUS (Browse shelf(Opens below)) 1 Checked out 04/07/2024 3010034433
Total holds: 0

What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.

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