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1.
The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron. by
  • Stein, Donna Baier
  • MacAaron, Alexandra
Publication details: Mason, Ohio : Thomson, c2005
Availability: Items available for loan: Institute of Governance Studies (2)Call number: 658.812 STE, ...

2.
Permission marketing : turning strangers into friends, and friends into customers / Seth Godin. by
  • Godin, Seth
Publication details: New York : Simon & Schuster, c1999
Availability: Items available for loan: Centre for Entrepreneurship Development (CED) (1)Call number: 658.8 GOD.

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