We first : how brands and consumers use social media to build a better world / Simon Mainwaring.
Publication details: New York : Palgrave Macmillan, 2011.Edition: 1st edDescription: vi, 250 p. ; 25 cmISBN:- 9780230110267 (hbk.)
- How brands and consumers use social media to build a better world
- 658.8 22
- HD60 .M327 2011
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book | Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.8 MAI (Browse shelf(Opens below)) | 1 | Available | 3010027191 | ||
Book | Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.8 MAI (Browse shelf(Opens below)) | 2 | Available | 3010027192 |
Includes bibliographical references (p. [233]-244) and index.
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
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