Principles of marketing / Philip Kotler ... [et al.].
Material type: TextPublisher: Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023[Second impression 2024]Edition: Nineteenth EditionDescription: xxiv, 736 pages : illustrations ; 27 cmISBN:- 9780137864898
- 9789357055215
- 658.8 23
- HF5415 .K636 2022
Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book | School of Pharmacy General Stacks | School of Pharmacy General Stacks | 658.8 PRI (Browse shelf(Opens below)) | 1 | Available | 3010043225 | ||
Book | School of Pharmacy General Stacks | School of Pharmacy General Stacks | 658.8 PRI (Browse shelf(Opens below)) | 2 | Available | 3010043226 | ||
Book | School of Pharmacy General Stacks | School of Pharmacy General Stacks | 658.8 PRI (Browse shelf(Opens below)) | 3 | Available | 3010043227 | ||
Book | School of Pharmacy General Stacks | School of Pharmacy General Stacks | 658.8 PRI (Browse shelf(Opens below)) | 4 | Available | 3010043228 | ||
Book | School of Pharmacy General Stacks | School of Pharmacy General Stacks | 658.8 PRI (Browse shelf(Opens below)) | 5 | Available | 3010043229 |
Revised edition of Principles of marketing, 2019.
Includes bibliographical references and index.
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
PHR
There are no comments on this title.