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Facebook marketing : designing your next marketing campaign / Justin R. Levy.

By: Material type: TextTextPublication details: Indianapolis, Ind. : Que, c2010.Edition: 2nd edDescription: xvi, 195 p. : ill. ; 23 cmISBN:
  • 9780789743213
  • 0789743213
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .L4813 2010
Contents:
From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what's next for Facebook.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.872 LEV (Browse shelf(Opens below)) 1 Available 3010021938
Total holds: 0

Includes index.

"Completely revised and updated!"--Cover.

From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what's next for Facebook.

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