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1.
When ads work : new proof that advertising triggers sales / John Philip Jones. by
  • Jones, John Philip
Publication details: New York : Lexington Books, c1995
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 659.1 JON, ...

2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
  • Purani, Keyoor
Edition: 7th ed. (special indian edition).
Publication details: Boston ; New Delhi : Tata McGraw-Hill Irwin, c2010
Availability: Items available for loan: Ayesha Abed Library (9)Call number: 659.1 BEL, ...
  (1 votes)
3.
The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers. by
  • Peppers, Don
  • Rogers, Martha, 1952-
Edition: 1st Currency pbk. ed.
Publication details: New York : Currency Doubleday, 1997, c1996
Other title:
  • Building relationships one customer at a time
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.812 PEP.

4.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch and Keyoor Purani. by
  • Belch, George E. (George Edward), 1951- [author.]
  • Belch, Michael A [author.]
  • Purani, Keyoor
Edition: Twelfth edition.
Publication details: New York : McGraw-Hill Education, 2021
Availability: Items available for loan: Ayesha Abed Library (7)Call number: 659.1 BEL, ... Not available: Ayesha Abed Library: Checked out (1).

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