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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee. by
  • Lovelock, Christopher H
  • Wirtz, Jochen
  • Chatterjee, Jayanta
Edition: 5th ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 LOV.

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2.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by
  • Lovelock, Christopher H [author.]
  • Wirtz, Jochen [author.]
Edition: Eighth edition.
Publisher: India : Pearson India Education Services, c2018
Online access:
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 LOV.

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