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1.
Marketing management / Philip Kotler, Kevin Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: Thirteen edition
Publication details: New Delhi : Prentice Hall of India Private Limited, c2009
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 KOT. Items available for reference: Ayesha Abed Library: Not for loan (1)Call number: 658.8 KOT. Not available: Ayesha Abed Library: Lost (1).
  (1 votes)
2.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: Seventh edition
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Not available: Ayesha Abed Library: Damaged (6).

3.
Strategic marketing management / David A. Aaker. by
  • Aaker, David A
Edition: Fifth edition
Publication details: Hoboken, NJ : John Wiley, c2005
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 AAK.

4.
Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon. by
  • Mentzer, John T
  • Moon, Mark A, 1955-
Edition: Second edition
Publication details: Thousand Oaks, Calif. ; New Delhi: Sage Publications, c2005
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.818 MEN.
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5.
Basic marketing : a global-managerial approach / William D. Perreault, Jr,E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: The Irwin series in marketing
Edition: Twelve edition
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 PER.

6.
Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz. by
  • McCarthy, E. Jerome (Edmund Jerome)
  • Brogowicz, Andrew A
Edition: 7th ed.
Publication details: Homewood, Ill. : R.D. Irwin, 1981
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 MCC.
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7.
Marketing management / Philip Kotler. by
  • Kotler, Philip
Series:
Edition: Millennium ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2000.[Reprinted 2002]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 KOT.

8.
Marketing management / Philip Kotler. by
  • Kotler, Philip
Edition: 11th ed.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.8 KOT, ... Not available: Ayesha Abed Library: Checked out (1). Ayesha Abed Library: Damaged (2).
Lists:

9.
Marketing management / Philip Kotler, Kevin Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: Twelfth ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2006 [Reprinted]
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.8 KOT, ... Not available: Ayesha Abed Library: Checked out (1). Ayesha Abed Library: Lost (1).
Lists:
  (2 votes)
10.
International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. by
  • Onkvisit, Sak
  • Shaw, John J
Edition: 3rd ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c1997.[Reprinted]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.848 ONK.

11.
Marketing management and strategy / Peter Doyle and Phil Stern. by
  • Doyle, Peter, 1943 June 23-2003
  • Stern, Phil, 1954-
Edition: 4th ed.
Publication details: New York : Financial Times Prentice Hall, 2006
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.8 DOY, ...
Lists:

12.
Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel. by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl D
Edition: 5th ed.
Publication details: Cincinnati, OH : South-Western College Pub., 1999
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 LAM.

13.
Global marketing management / Warren J. Keegan. by
  • Keegan, Warren J
Edition: 7th ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2002
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.848 KEE, ...

14.
International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by
  • Albaum, Gerald S
  • Duerr, Edwin
  • Strandskov, Jesper
Edition: 5th ed.
Publication details: Harlow, England ; New York. : New Delhi, ; Financial Times/Prentice Hall, ; Pearson Education, 2005
Availability: Items available for loan: Ayesha Abed Library (4)Call number: 658.84 ALB, ... Not available: Ayesha Abed Library: Lost (1).

15.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by
  • Wilson, R. M. S. (Richard Malcolm Sano)
  • Gilligan, Colin
Series: Marketing series (London, England)
Edition: 2nd ed.
Publication details: Oxford, England : New Delhi, : Butterworth-Heinemann, ; Viva Books Private Ltd. 1999.[Reprinted]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 WIL.

16.
Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series:
Edition: 5th ed.
Publication details: Chicago ; Boston : Irwin, c1997
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.802 CRA.

17.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A. (Robert Allen), 1944-
Edition: 10th ed.
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.802 KER.

18.
Online customer care : applying today's technology to achieve world-class customer interaction / by Michael Cusack. by
  • Cusack, Michael, 1955-
Publication details: Milwaukee, Wis. : India : ASQ Quality Press ; Infotec Standards, c1998
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.812 CUS.

19.
Retail marketing management / David Gilbert. by
  • Gilbert, David, 1947 Mar. 2-
Publication details: Harlow; New York : New Delhi : Financial Times/ Prentice Hall ; Prentice Hall of India, 1999 [reprinted 2005]
Availability: Items available for loan: Ayesha Abed Library (5)Call number: 658.87 GIL, ...

20.
The marketing challenge / Laura Mazur, Annik Hogg. by
  • Mazur, Laura
  • Hogg, Annik
Publication details: London : Wokingham, England ; Reading, Mass. : India : Economist Intelligence Unit ; Addison-Wesley ; Universities Press, 1993
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 MAZ.

21.
101 ways to get more business / Timothy R.V. Foster. by
  • Foster, Timothy R. V
Publication details: New Delhi : USB publishers Distr. Ltd., 1992. [reprinted 1998]
Availability: Not available: Ayesha Abed Library: Checked out (1).

22.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series:
Edition: Twelve edition
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 PER.

23.
Marketing management / Richard P. Bagozzi ... [et al.]. by
  • Bagozzi, Richard P
  • Rosa, Jose Antonio
  • Celly, Kirti Sawhney
  • Coronel, Francisco
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 MAR.

24.
Marketing management / Michael R. Czinkota, Masaaki Kotabe. by
  • Czinkota, Michael R
  • Kotabe, Masaaki
Edition: 2nd ed.
Publication details: Cincinnati : South-Western College Pub., c2001
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 CZI. Not available: Ayesha Abed Library: Checked out (1).

25.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. by
  • Best, Roger J
Edition: 4th ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall of India pvt. Ltd., c2005.[reprinted 2006]
Availability: Items available for loan: Ayesha Abed Library (4)Call number: 658.8 BES, ... Not available: Ayesha Abed Library: Checked out (1).

26.
Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]. by
  • Boyd, Harper W
  • Walker, Orville C
  • Mullins, John
  • Larreche, Jean-Claude
Series:
Edition: 4th ed.
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 BOY.

27.
Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen. by
  • DeBonis, J. Nicholas
  • Balinski, Eric W
  • Allen, Phil, 1953-
Publication details: New York ; New Delhi : McGraw-Hill, c2003
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 DEB.

28.
New marketing strategies : evolving flexible processes to fit market circumstances / Ian Chaston. by
  • Chaston, Ian
Publication details: London; New Delhi : Thousand Oaks, Calif. ; Sage Publications; Response Books, 1999
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 CHA.

29.
Basic marketing : a managerial approach / E. Jerome McCarthy. by
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 7th ed.
Publication details: Homewood, Ill. : R. D. Irwin, 1981
Availability: Not available: Ayesha Abed Library: Lost (1).

30.
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. by
  • Johansson, Johny K
Series:
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.848 JOH.

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