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1.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: Seventh edition
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Not available: Ayesha Abed Library: Damaged (6).

2.
Global marketing management / Warren J. Keegan. by
  • Keegan, Warren J
Edition: 7th ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2002
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.848 KEE, ...

3.
Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series:
Edition: 5th ed.
Publication details: Chicago ; Boston : Irwin, c1997
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.802 CRA.

4.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A. (Robert Allen), 1944-
Edition: 10th ed.
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.802 KER.

5.
Marketing management / Michael R. Czinkota, Masaaki Kotabe. by
  • Czinkota, Michael R
  • Kotabe, Masaaki
Edition: 2nd ed.
Publication details: Cincinnati : South-Western College Pub., c2001
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 CZI. Not available: Ayesha Abed Library: Checked out (1).

6.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Publication details: Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]
Availability: Items available for loan: Centre for Entrepreneurship Development (CED) (1)Call number: 658.802 CRA.

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