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1.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: Seventh edition
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Not available: Ayesha Abed Library: Damaged (6).

2.
Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series:
Edition: 5th ed.
Publication details: Chicago ; Boston : Irwin, c1997
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.802 CRA.

3.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A. (Robert Allen), 1944-
Edition: 10th ed.
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.802 KER.

4.
The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr. by
  • Mason, Charlotte H
  • Perreault, William D
Edition: 3rd ed.
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.802 MAS, ...

5.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Publication details: Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]
Availability: Items available for loan: Centre for Entrepreneurship Development (CED) (1)Call number: 658.802 CRA.

6.
Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler and Robert E. Krider. by
  • Putler, Daniel S
  • Krider, Robert E
Series:
Publication details: Boca Raton, FL : CRC Press, 2015 [reprinted]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.4032855133 PUT.

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