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1.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: Seventh edition
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Not available: Ayesha Abed Library: Damaged (6).

2.
Global marketing management / Warren J. Keegan. by
  • Keegan, Warren J
Edition: 7th ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2002
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.848 KEE, ...

3.
Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series:
Edition: 5th ed.
Publication details: Chicago ; Boston : Irwin, c1997
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.802 CRA.

4.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A. (Robert Allen), 1944-
Edition: 10th ed.
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.802 KER.

5.
"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas. by
  • Bieler, Peter, 1943-
  • Costas, Suzanne
Publication details: New York : John Wiley, c1996
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 659.143 BIE. Savar Campus Library (1)Call number: 659.143 BIE.

6.
Marketing management / Michael R. Czinkota, Masaaki Kotabe. by
  • Czinkota, Michael R
  • Kotabe, Masaaki
Edition: 2nd ed.
Publication details: Cincinnati : South-Western College Pub., c2001
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 CZI. Not available: Ayesha Abed Library: Checked out (1).

7.
Decision-making in retailing and marketing. by
  • Krieger, Murray, 1912-
Publication details: New York, Fairchild Publications [1969]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.800186 KRI.

8.
Contemporary Indian cases in marketing / Mukesh Pandey by
  • Pandey,Mukesh
Edition: [Indian text ed.].
Publication details: New Delhi : Biztantra, 2009 [Reprinted]
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.8 PAN, ...

9.
Principles and practice of marketing / David Jobber. by
  • Jobber, David, 1947-
Edition: 5th ed.
Publication details: London ; New York : McGraw-Hill, 2009
Availability: Items available for loan: Ayesha Abed Library (4)Call number: 658.8 JOB, ...

10.
Principles and practice of marketing / David Jobber. by
  • Jobber, David, 1947-
Edition: 6th ed.
Publication details: London ; New York : McGraw-Hill, 2010
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.8 JOB, ...

11.
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. by
  • Holt, Douglas B
  • Cameron, Douglas
Publication details: Oxford : Oxford University Press, c2012
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.827 HOL.

12.
Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. by
  • Easwaran, Sunanda
  • Singh, Sharmila J
Publication details: Oxford ; New York : Oxford University Press, 2006 [7th impression 2010]
Availability: Items available for loan: Centre for Entrepreneurship Development (CED) (1)Call number: 658.83 EAS.

13.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Publication details: Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]
Availability: Items available for loan: Centre for Entrepreneurship Development (CED) (1)Call number: 658.802 CRA.

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