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1.
Consumer behavior and managerial decision making / Frank R. Kardes. by
  • Kardes, Frank R
Edition: Second edition
Publication details: Upper Saddle River, N.J. : Prentice Hall;New Delhi, c2002 (reprinted 2003)
Availability: Items available for loan: Ayesha Abed Library (4)Call number: 658.8342 KAR, ... Not available: Ayesha Abed Library: Checked out (1).

2.
Understanding the consumer / Isabelle Szmigin. by
  • Szmigin, Isabelle
Publication details: London ; Thousand Oaks ; New Delhi : Sage Publications, 2003
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 SZM.
  (1 votes)
3.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 8th ed.
Publication details: Upper Saddle River, NJ ; New Delhi : Pearson Prentice Hall, c2004
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.8342 SCH, ... Not available: Ayesha Abed Library: Lost (1).

4.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. by
  • Loudon, David L
  • Della Bitta, Albert J
Series:
Edition: 4th ed.
Publication details: New York : McGraw-Hill, c1993
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.834 LOU, ...

5.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 6th ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall/ of India pvt. Ltd., c1997.[reprinted 2000]
Availability: Not available: Ayesha Abed Library: Checked out (1). Ayesha Abed Library: Lost (1).

6.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. by
  • Hoyer, Wayne D
  • MacInnis, Deborah J
Publication details: Boston; Chennai : Houghton Mifflin ; All India Publishers & Distributors, c1999
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8342 HOY.

7.
Microeconomics and behavior / Robert H. Frank. by
  • Frank, Robert H
Edition: 3rd ed.
Publication details: New York : McGraw-Hill, c1997
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 338.5 FRA.

8.
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. by
  • Velayudhan, Sanal Kumar, 1955-
Edition: 2nd ed.
Publication details: New Delhi ; Thousand Oaks, Calif. : Sage, 2007
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.800954091734 VEL.

9.
Microeconomics and behavior / Robert H. Frank. by
  • Frank, Robert H
Edition: 5th ed.
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 338.5 FRA.

10.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Pinaki Dasgupta (Indian Adaptor) by
  • Hoyer, Wayne D
  • MacInnis, Deborah J
  • Dasgupta, Pinaki
Edition: 4th ed.(global text)
Publication details: Boston : New Delhi : Houghton Mifflin Co.; Biztantra, c2009.[reprinted]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8342 HOY.

11.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by
  • Hawkins, Del I
Series:
Edition: 9th ed.
Publication details: Boston, MA, ; New Delhi, : McGraw-Hill/Irwin, 2004.[Reprinted]
Availability: Items available for loan: Ayesha Abed Library (6)Call number: 658.834 HAW, ... Not available: Ayesha Abed Library: Damaged (1).

12.
Consumer behavior : buying, having, and being / Michael R. Solomon. by
  • Solomon, Michael R
Edition: 9th ed.
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2011
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8342 SOL. Not available: Ayesha Abed Library: Lost (1).
  (1 votes)
13.
Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. by
  • Peter, J. Paul
  • Olson, Jerry C. (Jerry Corrie), 1944-
Edition: 9th ed.
Publication details: New York : McGraw-Hill Irwin, c2010
Other title:
  • Consumer behavior and marketing strategy
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8342 PET. Not available: Ayesha Abed Library: Lost (1).
  (1 votes)
14.
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester. by
  • Sutherland, Max
  • Sylvester, Alice K
Edition: 3rd ed.
Publication details: St. Leonards, NSW : Allen & Unwin, 2010
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 659.1019 SUT, ...

15.
Consumer acceptance of online stores in bricks and clicks e-commerce : factors influencing consumer acceptance of online stores' in the bricks and clicks e-commerce approach / Fazley Elahi Chowdhury by
  • Chowdhury, Fazley Elahi
Publication details: Saarbrucken : LAP LAMBERT Academic Publishing, 2012
Availability: Items available for loan: Ayesha Abed Library (10)Call number: 658.872 CHO, ... Savar Campus Library (5)Call number: 658.872 CHO, ...

16.
Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein. by
  • Thaler, Richard H, 1945-
  • Sunstein, Cass R
Publication details: New Haven : Yale University Press ; Penguin Books, c2008, 2009
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 330.019 THA. Institute of Governance Studies (1)Call number: 330.019 THA.

17.
The unmanageable consumer / Yiannis Gabriel and Tim Lang. by
  • Gabriel, Yiannis, 1952-
  • Lang, Tim
Edition: 2nd ed.
Publication details: Thousand Oaks, CA : Sage Publications, 2006. [Reprinted 2005]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 381.3 GAB.

18.
Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran by
  • Parsons, Elizabeth
  • Maclaran, Pauline
Language: English
Publication details: London ; New York : Routledge, c2009
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.8 PAR, ...

19.
Understanding the consumer / M G Parameswaran. by
  • Parameswaran, M G
Publication details: London ; Thousand Oaks ; New Delhi : Sage Publications, Tata McGraw-Hill, c2003
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.8 PAR.

20.
Consumer behavior : buying, having, and being / Michael R. Solomon. by
  • Solomon, Michael R
Edition: 5th ed.
Publication details: Upper Saddle River, N.J. : New Delhi : Prentice Hall, c2002
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.8342 SOL.

21.
Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. by
  • Peter, J. Paul
  • Olson, Jerry C. (Jerry Corrie), 1944-
Edition: 7th ed.
Publication details: New Delhi : Tata McGraw-Hill education, c2005 [6th reprinted 2011]
Availability: Items available for loan: Centre for Entrepreneurship Development (CED) (1)Call number: 658.8342 PET.

22.
Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University. by
  • Solomon, Michael R
Edition: Eleventh Edition.
Publisher: Chennai ; Delhi : Pearson, 2016
Availability: Items available for loan: Ayesha Abed Library (4)Call number: 658.8342 SOL, ... Not available: Ayesha Abed Library: Checked out (1).
  (1 votes)
23.
Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler and Cass R. Sunstein. by
  • Thaler, Richard H, 1945-
  • Sunstein, Cass R
Publication details: New York : Penguin Books, c2009
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 330.019 THA. Institute of Governance Studies (2)Call number: 330.019 THA, ...

24.
Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. by
  • Ariely, Dan
Edition: Revised and expanded edition.
Publication details: London : HarperCollins, c2009
Availability: Items available for loan: BRAC Institute of Governance and Development (BIGD) (1)Call number: 153.83 ARI. Institute of Governance Studies (1)Call number: 153.83 ARI.

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