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1.
Corporate branding : concept and cases\ edited by K Suresh by
  • Suresh, K
Edition: 1. edition.
Publication details: Hyderabad,India : ICFAI University press, 2005
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.827 COR.

2.
We first : how brands and consumers use social media to build a better world / Simon Mainwaring. by
  • Mainwaring, Simon, 1967-
Edition: 1st ed.
Publication details: New York : Palgrave Macmillan, 2011
Other title:
  • How brands and consumers use social media to build a better world
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.8 MAI, ...

3.
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. by
  • Holt, Douglas B
  • Cameron, Douglas
Publication details: Oxford : Oxford University Press, c2012
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.827 HOL.

4.
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by
  • Tybout, Alice M
  • Calkins, Tim
  • Kellogg School of Management
Publication details: Hoboken, N.J. : Wiley, c2005
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.827 KEL. Institute of Governance Studies (1)Call number: 658.827 KEL.

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