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1.
Customer centricity : focus on the right customers for strategic advantage / Peter Fader. by
  • Fader, Peter
Series: Wharton executive essentials
Edition: 2nd ed.
Publication details: Philadelphia, Pa. : Wharton Digital Press, c2012
Online access:
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.812 FAD. Not available: Ayesha Abed Library: Lost (1).

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2.
Innovation : leadership strategies for the competitive edge / Thomas D. Kuczmarski. by
  • Kuczmarski, Thomas D, 1951-
Publication details: Chicago Ill. : Lincolnwood, Ill. : American Marketing Association ; NTC Business Books, c1996
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.4063 KUC.

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3.
New products management / C. Merle Crawford. by
  • Crawford, C. Merle (Charles Merle), 1924-
Series: The Irwin series in marketing
Edition: 5th ed.
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.575 CRA.

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4.
Strategic management of technological innovation / Melissa A. Schilling. by
  • Schilling, Melissa A
Publication details: New York : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.575 SCH.

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