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31.
International marketing management : text and cases / U.C. Mathur. by
  • Mathur, U. C, 1938-
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2008
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.84 MAT.

32.
Marketing practices in developing economy : cases from South Asia / edited by Ruby Roy Dholakia,Syed Ferhat Anwar & Khalid Hasan foreword by Philip Kotler. by
  • Dholakia, Ruby Roy
  • Anwar, Syed Ferhat
  • Hasan, Khalid
Publication details: New Delhi : PHI learning private limited, 2009
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.827 MAR, ...

33.
Sales and distribution management : an Indian perspective / Pingali Venugopal. by
  • Venugopal, Pingali, 1958-
Publication details: New Delhi ; Thousand Oaks, [Calif.] : Response Books, ; Sage Publications, c2008
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.81 VEN.

34.
Customer centric selling / Michael T. Bosworth, John R. Holland. by
  • Bosworth, Michael T
  • Holland, John
Publication details: New York : New Delhi,India : McGraw-Hill ; Tata McGraw-Hill, c2004 [reprinted 2004]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.85 BOS.

35.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by
  • Chopra, Sunil, 1960-
  • Meindl, Peter, 1970-
Edition: 2nd ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2004 [reprinted 2006]
Availability: Items available for loan: Ayesha Abed Library (4)Call number: 658.7 CHO, ... Not available: Ayesha Abed Library: Checked out (1).

36.
Marketing management : a south asian perspective / Philip Kotler ... [et al.]. by
  • Kotler, Philip
Edition: 13th ed.
Publication details: Upper Saddle River, N.J. ; New Delhi : Pearson Prentice Hall, c2009
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.8 MAR, ... Not available: Ayesha Abed Library: Checked out (5). Ayesha Abed Library: Lost (3).
  (4 votes)
37.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl, D. V. kalra by
  • Chopra, Sunil, 1960-
  • Meindl, Peter, Kalra, D.V, 1970-
Edition: 4th ed.
Publication details: Boston : Delhi : Prentice Hall ; Pearson, c2010
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.7 CHO, ... Not available: Ayesha Abed Library: Checked out (1). Ayesha Abed Library: Lost (1).

38.
Marketing management / Russell S. Winer, Ravi Dhar. by
  • Winer, Russell S
  • Dhar, Ravi
Edition: 4th ed.
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2011
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.8 WIN, ...

39.
Strategic market management / David A. Aaker. by
  • Aaker, David A
Edition: 7th ed.
Publication details: Hoboken, NJ : John Wiley, c2005
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 AAK.

40.
Marketing management / Philip Kotler...[et. al] by
  • Kotler, Philip
Edition: 14th [ed.] a south asian perspective
Publication details: Upper Saddle River, N.J. ; New Delhi. : Prentice Hall; Pearson, c2013
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 MAR. Centre for Entrepreneurship Development (CED) (1)Call number: 658.8 MAR. Items available for reference: Ayesha Abed Library: Not for loan (1)Call number: 658.8 MAR. Not available: Ayesha Abed Library: Checked out (2). Ayesha Abed Library: Lost (1).
  (2 votes)
41.
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by
  • Tybout, Alice M
  • Calkins, Tim
  • Kellogg School of Management
Publication details: Hoboken, N.J. : Wiley, c2005
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.827 KEL. Institute of Governance Studies (1)Call number: 658.827 KEL.

42.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. by
  • Kinnear, Thomas C, 1943-
  • Taylor, James R. (James Ronald), 1938-
Series: McGraw-Hill series in marketing
Edition: 4th ed.
Publication details: New York : McGraw-Hill, c1991
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.83 KIN.

43.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
Series: McGraw-Hill series in marketing
Edition: 5th ed.
Publication details: New York : McGraw-Hill, c1994
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.8 GUI.

44.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. by
  • Guiltinan, Joseph P
  • Paul, Gordon W
  • Madden, Thomas J
Series: McGraw-Hill series in marketing
Edition: 6th ed.
Publication details: New York : McGraw-Hill Companies, c1997
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.8 GUI.

45.
Global brand power : leveraging branding for long-term growth / Barbara E. Kahn. by
  • Kahn, Barbara E
Series: Wharton Executive Essentials
Publication details: Philadelphia : Wharton Digital Press, c2013
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.827 KHA, ...
  (1 votes)
46.
Commercial management companies in the agricultural development of the Pacific Islands / Andrew McGregor, Charles Eaton, Michael Manning. by
  • McGregor, Andrew
  • Eaton, Charles, 1934-
  • Manning, Michael, 1943-
Series: Research report series (Pacific Islands Development Program (East-West Center)) ; no. 15
Publication details: Honolulu, Hawaii : Pacific Islands Development Program, East-West Center, 1992
Availability: Items available for loan: Savar Campus Library (1)Call number: 382.410609 MCG.

47.
Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy by
  • McCarthy, E. Jerome (Edmund Jerome)
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome). Basic marketing
  • McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing
Publication details: Homewood, IL : Irwin, c1990-
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8005 APP.

48.
Will work for fun : three simple steps for turning any hobby or interest into cash / Alan R. Bechtold. by
  • Bechtold, Alan R, 1952-
Publication details: Hoboken, N.J. : John Wiley & Sons, c2008
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.041 BEC.

49.
The marketing game! : with student CD-Rom / Charlotte H. Mason, William D. Perreault, Jr. by
  • Mason, Charlotte H
  • Perreault, William D
Edition: 3rd ed.
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.802 MAS, ...

50.
Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy by
  • McCarthy, E. Jerome (Edmund Jerome)
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome). Basic marketing
  • McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing
Publication details: Homewood, IL : Irwin, c 2000
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.8005 APP.

51.
Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy by
  • McCarthy, E. Jerome (Edmund Jerome)
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome). Basic marketing
  • McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing
Publication details: Homewood, IL : Irwin, c2005
Availability: Items available for loan: Savar Campus Library (1)Call number: 658.8005 APP.

52.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Publication details: Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]
Availability: Items available for loan: Centre for Entrepreneurship Development (CED) (1)Call number: 658.802 CRA.

53.
Marketing management / Philip Kotler and Kevin Lane Keller by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: Fifteenth edition
Publisher: Boston : Pearson, 2016 [Third impression 2017]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 KOT. Not available: Ayesha Abed Library: Checked out (7).
  (3 votes)
54.
Strategic marketing management in Asia : case studies and lessons across industries / edited by Syed Saad Andaleeb and Khalid Hasan. by
  • Andaleeb, Dr. Syed Saad
  • Hasan, Khalid
Edition: 1st ed.
Publication details: Bingley : Emerald, c2017
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.80095 STR, ... Items available for reference: Ayesha Abed Library: Not For Loan (1)Call number: 658.80095 STR. Not available: Ayesha Abed Library: Checked out (1).
  (1 votes)
55.
Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler and Robert E. Krider. by
  • Putler, Daniel S
  • Krider, Robert E
Series:
Publication details: Boca Raton, FL : CRC Press, 2015 [reprinted]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.4032855133 PUT.

56.
International marketing : strategy development and implementation / Carl Arthur Solberg. by
  • Solberg, Carl Arthur
Publication details: Abingdon, Oxon ; New York, NY : Routledge, c2018
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.84 SOL.

57.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by
  • Lovelock, Christopher H [author.]
  • Wirtz, Jochen [author.]
Edition: Eighth edition.
Publisher: India : Pearson India Education Services, c2018
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 LOV.

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