Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Pinaki Dasgupta (Indian Adaptor)
Publication details: Boston : Houghton Mifflin Co.; New Delhi : Biztantra, c2009.[reprinted]Edition: 4th ed.(global text)Description: 1 v. (various pagings) : ill. ; 26 cmISBN:- 654877227543
- 0618643729 (main student text)
- 0618731814 (exam copy)
- 658.8/342 22
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.8342 HOY (Browse shelf(Opens below)) | 1 | Available | 3010020674 |
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| 658.834 LOU Consumer behavior : | 658.8340285 SPO Digital analytics for marketing / | 658.8342 HOY Consumer behavior / | 658.8342 HOY Consumer behavior / | 658.8342 IMB Motivational marketing : | 658.8342 KAR Consumer behavior and managerial decision making / | 658.8342 KAR Consumer behavior and managerial decision making / |
Includes bibliographical references and indexes.
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